Gonna try something new here.
I'm forever coming across really great resources to post here in everyday emails and by visiting other sites only to bookmark them for later use and forget what they are and why I thought they were great.
I'm going to *try* posting 'em from now on as soon as I come across 'em.
Here's a start: a good, short, succinct article on ways authors can get more press and publicity--essentially building an author's platform for your work & livelyhood. From Patrice-Anne Rutledge's The Web Savvy Writer's Blog--if you're not signed up for her free weekly emails, do yourself a favor and sign up when you visit.
15 Favorite Ways to Develop Your Author's Platform